Privacy Policy

Effective Date: 15th April 2025

At Aston Group Estates Limited, your privacy is important to us. This Privacy Policy outlines how we collect, use, and protect your personal information when you visit our website www.aston-estates.co.uk, contact us, or use our services.

1. Who We Are

Aston Group Estates Limited is a UK-based property business. We are committed to ensuring the privacy and protection of your data.

2. What Information We Collect

We may collect the following types of personal data when you interact with our website:

• Name
• Email address
• Telephone number
• Property details or preferences
• IP address and browser type
• Any other information you provide via forms or direct communication

3. How We Use Your Information

We use your personal information to:

• Respond to your enquiries
• Provide property-related services
• Process applications or requests
• Send updates or marketing communications (with your consent)
• Improve our website and user experience
• Comply with legal obligations

4. Legal Basis for Processing

We process your personal data based on:

• Your consent
• The performance of a contract
• Our legitimate business interests
• Legal obligations

5. Sharing Your Data

We do not sell your data. We may share it with:

• Trusted service providers (e.g. web hosting, email services)
• Legal or regulatory authorities if required
• Business partners directly involved in delivering services you have requested

All third parties we work with are required to respect the confidentiality of your data.

6. Data Retention

We retain personal data only as long as necessary to fulfil the purpose for which it was collected or to comply with legal obligations.

7. Your Rights

Under the UK GDPR, you have the right to:

• Access your personal data
• Correct inaccurate information
• Request deletion of your data
• Restrict or object to processing
• Withdraw consent at any time
• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, please contact us at info@aston-estates.co.uk.

8. Cookies

Our website may use cookies to improve functionality and user experience. You can manage or disable cookies in your browser settings.

Optional analytics and heatmaps

If you accept cookies, Google Analytics measures visits and Microsoft Clarity collects clicks, scrolling, page interactions and browser/device information to create heatmaps and masked session replays. We use these to improve the website. Enquiry forms are masked and contact details are not sent as tracking events. Neither service loads until you accept. Cookies may include _ga, _clck and _clsk. We do not grant Microsoft advertising storage consent. You can withdraw consent using Cookie settings; this stops future tracking and removes accessible first-party analytics cookies, but does not erase information already collected. These providers may process information outside the UK. See the Microsoft Privacy Statement and Google Privacy Policy.

Enquiry measurement

We keep daily totals of successful website form submissions and clicks on our WhatsApp links, grouped by the page where the action happened. These counters do not store names, email addresses, phone numbers, messages, IP addresses or visitor identifiers. They do not use tracking cookies or browser storage. A WhatsApp click does not tell us whether a message was sent. Our hosting provider stores these totals so we can understand how the website is used.

9. Third-Party Links

Our website may contain links to other websites. We are not responsible for their privacy practices, so please review their policies if you visit them.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or your personal data, please contact:

Aston Group Estates Limited
124-128 City Road, London, United Kingdom, EC1V 2NX
Email: info@aston-estates.co.uk